Between 1 January and 31 March, the company delivered 1,380 motor cars to customers, up 62 per cent on the same period in 2020 and surpassing the previous first quarter record set in 2019. Sales growth was the strongest in China, Asia Pacific and the USA.
“Rolls-Royce Motor Cars made a strong start to 2021, reflected today in our first quarter sales figures, which are the highest in our 116-year history. With robust order books across our product range, particularly for the new Ghost and Cullinan, sales growing in key markets and Bespoke commissions running at record levels, our business is in excellent shape. We have every reason to be optimistic for the remainder of 2021," said Mr. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars (pictured above with the new Ghost).
Demand for all Rolls-Royce models has been very strong, although the new Ghost launched in 2020, as well as the superluxury 'high-bodied vehicle' the Cullinan, continue to set the pace, with order books extending into the second half of 2021.
Bespoke commissions were at the record levels seen in 2020, with a number of individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 Phantom Tempus Collection cars have also been allocated to customers worldwide.
Reflecting on the results, Müller-Ötvös said, "We've responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers' needs and requirements. Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are."