Audi House of Progress : Doing it in a Grander Sphere for a sustainable future

By Clifford Chow, 31 March 2023

Audi House of Progress : Doing it in a Grander Sphere for a sustainable future

ArtScience Museum, Singapore - Audi House of Progress has appeared in locations like Sao Paolo and Milan, and there is even a newly designed pavilion at the Autostadt Wolfsburg - which is the only permanent home for the House of Progress.

The Audi House of Progress is now in Singapore, from 31 March to 16 April; where you can get a glimpse of what is Audi’s next lap. Visitors will be able to get up close to Audi’s tech-filled second sphere concept vehicle, the grandsphere.

“Advancements in electric vehicle and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints,” said Jason Battersby, Exterior Designer, Audi AG. “Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.”

Visitors will also be able to see two new Audi's that we have word will be arriving at our shores soon - the new Q8 e-tron and Q4 e-tron. Together with the new EVs, the e-tron GT, RS e-tron GT and the final edition of the R8, the RWD Performance supercar are also on display.

(Check out the time we took the e-tron GT, RS e-tron GT and the e-tron for a long drive)

In addition, City Utopia Semi Permanent Festival of Creativity & Design will also host a series of events. City Utopia brings into the conversation leading innovators, including designer, director, and BAFTA-nominated producer Liam Young – to discuss how urban design can evolve to better serve humans and the environment.

“Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility,” said Marc-Andreas Brinkmann, Director of Experiential Marketing, Audi AG. “Our iconic House of Progress showcase, presented across the globe and now in Singapore, delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.” 

“House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore,” said Markus Schuster, Managing Director, Audi Singapore. “Both the Audi Q8 e-tron and Audi Q4 e-tron will enter the Singapore market in the very near future, and additional initiatives are also being planned for the coming years.”

From 31 March to 16 April, visitors will be able to experience a series of events, done in partnership with luxury consumer brands like The Hour Glass, Bang & Olufsen, and Bolia. This includes workshops, exclusive customer engagement sessions, panel discussions, product showcases, VIP networking sessions and more.

Admission to Audi’s House of Progress is complimentary, and tickets can be reserved online, on a first-come, first-served basis. Test drives can also be arranged via the official House of Progress website.

PHOTOS Audi Singapore

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