Singapore - To the average person in the street and fans of the brand (obvs), electric vehicles pretty much revolve around Tesla and Elon Musk.
Now, that’s just the sort of brand marketing you can’t buy! What the latter group doesn’t get of course, is the fact that not everyone wants one...
Case in point is the ‘Micromachines’ story (Click HERE to read about it), which features the BMW i3s, Honda e and MINI Cooper SE, the cutest and quirkiest rugrats to run amok in our Lion City.
Internet comment: “Where’s the Tesla?” Erm, we’re featuring fun and funky compact city-hatchbacks that… “Where’s the Tesla?”
Well, there may be 3 Models in the feature, but the Model 3 ain’t in it.
Anyway, if the steady stream of pilgrims making its way to Raffles City to check-out Tesla’s Singapore showroom is any indication, the brand’s popularity hasn't waned.
In fact, it doesn't even matter that Tesla didn’t acquit itself well the last time it tried to sell cars in Singapore (back then, there was just the one model – the Tesla Roadster).
If anything, the grip of the Tesla brand is so pervasive it isn’t surprising to hear of people who are surprised to learn the other car manufacturers have their own electric vehicles.
Elon Musk might have done his bit in getting traditional car brands off their behinds to finally enter the EV race, but Tesla is hardly the be-all-end-all in electric vehicles.
They’re (now) well-priced, decently quick, have good range and certainly possess all the tech toys and the other bits that send the Teslerati into a tizzy, but some of us old school petrolheads prefer a car manufacturer’s execution of the electric vehicle.
Sure, you could brandish all the figures showing how Tesla trumps it in vital statistics, but for us (that is probably in a minority), emotional trumps empirical all the time.
It isn’t just an appliance to many of us, where it’s possible to form a purchase decision based on figures and hardware alone.
Perhaps a time will come when such emotional connections cease to matter, but by golly, us fuddy-duddys will take what we can while we still can.